Ana Herruzo is a designer, interactive engineer, and academic specializing in emerging computational media. With 10+ years of experience working in the industry with experiential forms of media, she has developed large-scale productions for clients like NASA, Warner Brothers, Google, and more. Ana is the director of the MEDIAted eXperiences Research Laboratory and is an Associate Professor at Arizona State University's new Media and Immersive eXperience (MiX) center. She holds a Ph.D in Architectural Communication, and a Masters in Design Research in New Media-Arts. Ana's work has been globally recognized and awarded, with numerous publications on renowned platforms.