Alex S. Rabb is the Founder, CEO, and Producer of DIGIC. After graduating in software engineering and mathematics, he joined Digital Domain as a digital artist and contributed to several Hollywood feature films. Alex went on to work as a lead on the groundbreaking CG feature Final Fantasy: The Spirits Within and as a VFX producer on features including Terminator 3.

In 2002, Alex founded DIGIC Pictures and has since produced over 150 trailers, short films, and in-game cinematics, many receiving numerous awards. In 2021, Alex led the successful sale of DIGIC to video game and media-holding giant Embracer Group.