Craig Caldwell, (Ph.D. ACCAD OSU), USTAR Professor, Digital Media Cluster, University of Utah. A founder of the ranked UofU Entertainment Arts & Engineering game program. DeTao Master, Institute of Animation and Creative Content, SIVA Campus, Shanghai, China. Industry work experience includes Electronic Arts and Walt Disney Feature Animation. Academic background includes being Head of Australia's largest Film School at Griffith University; and Chair, Media Arts Department, University of Arizona. Author of the book "Story Structure and Development – A Guide for Animators, VFX Artists, Game Designers, and Virtual Reality"; CRC/Taylor & Frances Publishers.