Aaron Marcus is a Fellow, AIGA; a Member, CHI Academy; a Member, ICOGRADA Graphic Design Hall of Fame; an ACM Distinguished Engineer; Editor-in-Chief Emeritus, UXPA magazine User Experience; Editor, Information Design Journal; Co-Director and Founder, Design, User-Experience, and Usability conference; and publisher of 54 books and 350 articles. He is founder (1982)/Principal of Aaron Marcus and Associates, Berkeley, CA, the only graphic designer to be awarded a DARPA research contract (1982-85), and supervised about 500 HCI/UX projects for about 300 clients worldwide, including Apple, HP, Motorola, Microsoft, Oracle, Ricoh, and SAP. He tutors worldwide since 1980.