Mashhuda’s career has spanned academia technical product management, independent consulting and working with start-ups. Her research focus is on creating effective virtual environments (VR/AR/MR) and has included 3D reconstruction, distributed VR, real time massive model rendering, visual perception, IoT, Visualisation and haptics. Her work has been published in high impact journals and conferences such as SIGGRAPH, TOG, TOCHI, IEEE TVCG, IEEE VR. She has also served on SIGGRAPH programme committees and reviewed for international conferences and journals. She is a current member of the ACM PACM steering committee and an associate editor for Computers and Graphics.